Week 8- Store Lighting

This picture is from the window at my work. At first I just saw the lighting and how the temperature of the lighting affected how the clothes looked. The warmer temperature made the clothes look appealing and the colors more soft. The lighting doesn’t really have very many shadows on the clothes themselves. Because of the lack of shadows it also appears as if the company has nothing to hide in terms fit and quality. And if there are shadows they appear light and natural. Then, when taking a second glance at the photo, I saw all of the reflections and lights in the background. It’s so interesting how both the lighting inside the store and outside the store affected this picture. The reflection in the window almost looks like a completely different light altogether. It’s much cooler than the lighting inside and it looks blue. I think this is really interesting to see how lighting can translate through a surface such as a window. Overall, I loved seeing how the clothing was set up based on the lighting of the store. The lighting in a store makes such a difference. My workplace as seen in the picture has soft and warm lighting which makes it very inviting to customers but also makes the clothes look good. It was really cool to see how much lighting plays a part in marketing and businesses.

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